15 February 2011

THEIA: The Shinning Label

This shinning brand is simply stunning. Theia is the goddess of light and is responsible for all things that shine and sparkle. Can you image the garments? Yeah, ah-mazing!

The showroom is chic and is located right off of Time Square on Broadway. Their 12th floor space is bright, friendly, and spacious. I was contacted by Melissa, their head of PR, to come in on the Wednesday before Fashion Week, but I wasn't able to miss any more days of school, so I was able to set up a private tour. This is what occurred:








































The inspiration came from the Book of Kells, an famous Irish book that the designer Don O'Neil grew up with. He found inspiration in the details of the book, as seen above.

He also drew inspiration from the Milky Way and the galaxy. A gave through the Hubble Telescope will unveil this:




The translation is simply stunning. But there is still more! Check out the next post - the sketches!

1 comment:

  1. Fantastic! What a feast for the eyes! Thanks so much for sharing :-)

    ReplyDelete